Resume

Education

Drexel University

Certification in Nonprofit Management, 2020

The College of New Jersey

B.A. Interactive Multimedia, 2015

Minor, Women and Gender Studies, 2015

Skills

Web Languages: HTML, CSS, XML, XSLT, PHP

Email Environments: Hubspot, MailChimp, Litmus, Email on Acid

CRM: Business Control Center, WordPress, Hubspot, Magento 1.9

Graphics Programs: Autodesk Maya, 3DsMAX, Adobe Creative Suite

Social Software: Hootsuite, SmarterQueue, eClincher

Other Software: Microsoft Office Suite, Google Suite, PeopleSoft

Certifications: Crisis Counselor Certified, HubSpot Inbound Marketing Certified, FIRST Diversity and Inclusion Mentor Training, MakerBot 3D Educator Certified

Work Experience

Tyrus Talent

Director of Marketing, September, 2021 – November 2022

  • Oversees the day-to-day activities of the team, including marketing content, collateral, and in-house video production
  • Developed and executed a six-month marketing strategy which saw impressions growing from 45k average to 95k average a month.
  • Runs trainings and educational opportunities for our staff and talent focused on marketing and social media
  • Audited incoming creators and provided feedback to help grow their own business with many growing many seeing a 5% boost immediately
  • Lead the company through a name change and rebrand which saw a 200% increase in potential clients in 24 hours
  • Supported creator’s goals and provided expert advice on sponsored campaigns on various platforms and pitches to brands
  • Leads with an empathetic and strategic point of view by bringing best practices, both from inside and outside of the content creation industry to inspire my team to grow

ORTOP

Digital Communications Specialist, November, 2020 – November, 2021

  • Strategized and implemented social media posts
  • Created graphics for digital outlets
  • Managed twitch.tv channel
  • Tasked with creating and producing live and pre-recorded shows
  • Created emails spanning a wide range of audiences

Tapp Network

Director of Marketing Technology, July, 2018 – October, 2020

  • Worked with a variety of clients ranging from workforce development, healthcare, philanthropy, and news sites
  • Redesigned client websites and saw up to a 80% increase of new and returning users
  • Managed social media communications, grew followers, and meaningful interactions by 16% – 25% in a quarter 
  • Created engaging content and curated to fit the tone of the client
  • Slashed production time for automated emails by 70%
  • Lead team of content creators and web developers to market events, going from 5 sign-ups to overcapacity of 150 signups within a week of taking over
  • Create and implement company-wide templates and quality assurance policies, reducing turnaround time by half
  • Created analytics reports and reporting methodologies based on customer feedback across the company
  • Updated new employee onboarding documentation to make it easier to understand

STEM to Civics Charter School

Engineering Teacher, September, 2017 – March, 2018

  • Created own curriculum, lessons, and lab procedures from scratch each week including ESL, Gifted and Talented, and Differentiated Instructions.
  • Provided tutoring for students in all core subjects along with engineering
  • Coached the school’s FIRST Robotics Team for the 2018 season
  • Coached the school’s softball team
  • Coordinated monthly visits to Liberty Science Center.
  • Worked as a catalyst to inspire students to pursue their interests and goals in life

VEX Robotics

Marketing Coordinator, September, 2016 – April, 2017

  • Daily upkeep of Social Media accounts via Hootsuite
  • Maintained website
  • Redesigned and launched a new website
  • Showcased and managed product sales at trade shows
  • Quality Assurance checks on all web pages
  • Worked with the Game Design Committee on game element names and branding
  • Helped start the Girl Powered initiative
  • Designed and created email newsletters
  • Designed and implemented transactional emails
  • Created marketing campaigns
  • Created copy for social posts and web pages.
  • Ran Professional Development and updated the VEXiq Curriculum.
  • Ran Professional Development for educators on behalf of Robomatter

The Vitamin Shoppe

Email and Front-end Web Developer, May 2015 – March 2016

  • Helped in the creation of automated emails from sale management systems.
  • Created marketing emails and web site assets.
  • Documented known email coding issues and created how to guides on processes within email coding.
  • Developed dynamic, personalized emails using responsys api and xml.

References

I’ve worked with Nikki on a wide variety of projects, including analytics reports, social media campaigns, content creation, and standardizing company processes. Nikki is enjoyable to work with, as she brings enthusiasm and a strong work ethic to every project. But, more importantly, her skills encompass many different critical areas within marketing and marketing technologies, and she is quick to learn new skills and suggest ways to utilize new technologies as appropriate. Nikki’s background is especially comprehensive in the area of educational nonprofits and STEM, but I wouldn’t hesitate to recommend her for any marketing position.

J.W

Nikki is a friend of mine who I met through the FIRST organization. We have developed a friendship through our initial meeting as colleagues, and I have found her to be a very dedicated individual to her work. Whether she is working on scheduling travel, or helping students complete an important task, Nikki is always ready and willing to get the job done. Nikki is very personable, and she is very easy to get along with. I have every confidence that whatever position Nikki fills, she will perform with great proficiency and bring new ideas to the organization.

R.T.